Advent Health

The client was utterly determined to embark on a revolutionary journey, a complete reimagining of the trade show experience, diverging radically from the well-trodden path they’ve tread for a dozen years.

They aimed to revamp the space to draw in everyone in the alcohol industry for showcasing their products. Ditching the dated nightclub vibe, their goal was to create an inviting and fresh atmosphere. However, they were mindful not to appear too serious, wanting to encourage people to engage without feeling intimidated.

We took a step back and saw the need to breathe some life into this event. We aimed for a universal and adaptable approach, giving it a fresh look and feel. In the process, we opened the door to easy, year-after-year changes that would make everyone feel right at home. We even crafted a set of guidelines for these events to ensure a solid foundation for future branding endeavors. This way, we’re all set for creating a consistent and inviting look for years to come.